
News & Analysis
The “First Contact” Tactics that Helped New York Times Reporters Expose How Trump Got His Money
Russ Buettner showed up at strangers’ doorsteps with an overstuffed file under his arm, while he was reporting the Pulitzer Prize-winning expose on how Donald Trump got his money. It was part of a “first contact” strategy for the team of three New York Times reporters to ensure that high value sources helped with key details.