The Case for Investing in Audience Engagement: GIJN’s Latest Resource

Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.

More than Eyeballs: How Journalism Can Benefit from Audience Engagement

By Emily Goligoski

Curious about what your readers think? What audience members know and want to learn from you? If not, you should be. Learning what supporters of independent news need can help you improve your coverage and grow your revenue. As Dimitris Xenakis from Greece’s Inside Story recently told journalists: “To rebuild trust, it is necessary to engage readers.

How to Start Your Own Media Newsletter

Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.

Document of the Day: YouTube Video SEO Tips

If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.