Global Investigative Journalism Network (https://gijn.org/tag/audience-engagement/)
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
শুধু ভালো একটি প্রতিবেদন বা প্রকল্প তৈরিই সাংবাদিকদের জন্য যথেষ্ট নয়, সেই সঙ্গে থাকা চাই সেটি ছড়িয়ে দেওয়ার পরিকল্পনা। কিভাবে বিভিন্ন সোশ্যাল মিডিয়া প্ল্যাটফর্ম ব্যবহার করে সেই কাজটি করতে পারেন? আপনার নিউজরুমের সামর্থ্য অনুযায়ী কিভাবে বেছে নেবেন সঠিক প্ল্যাটফর্মটি? কিভাবে এ ধরনের পাঠক সংযুক্তি নিয়ে যথার্থ পরিকল্পনা করবেন? ইত্যাদি অনেক গুরুত্বপূর্ণ প্রশ্নের উত্তর পাবেন এই লেখায়।
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.
Media outlets’ communities have a lot to offer — and often, they would like to help. Here are 25 jobs that community members can do to aid newsrooms and examples of how to best include them.
The Reuters Institute surveyed 74,000 people in 37 countries to find out how consumers around the world are using digital news. The findings are included in its 2018 Digital News Report, revealing insights about digital news consumption that could help inform newsrooms on their digital news strategies. The report focuses on the issues of misinformation, new business models, rise of messaging apps and new audio growth.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
