Podcasts are quintessentially an audio medium, but to reach newer and younger audiences, many shows are now beginning to add video elements to the traditional format.
GIJN member El Surtidor is a Paraguayan news organization created in 2015 that prioritizes innovation and multi-platform, visual journalism.
Gaming and the news have a history, for decades they have been used to increase engagement and reach younger audiences. Here are some tips for getting started with gamification in your next investigation.
GIJN social media editor Holly Pate looked into best practices for increasing impact and audience engagement of investigative stories, gathering real-life examples from journalism sites around the world.
Is measuring reach, attention, and engagement the same as measuring the impact of your journalism? The model and technology are not yet there to measure the real impact of a story on behavior and policy.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
