When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.
Curious about what your readers think? What audience members know and want to learn from you? If not, you should be. Learning what supporters of independent news need can help you improve your coverage and grow your revenue. As Dimitris Xenakis from Greece’s Inside Story recently told journalists: “To rebuild trust, it is necessary to engage readers.
The Reuters Institute surveyed 74,000 people in 37 countries to find out how consumers around the world are using digital news. The findings are included in its 2018 Digital News Report, revealing insights about digital news consumption that could help inform newsrooms on their digital news strategies. The report focuses on the issues of misinformation, new business models, rise of messaging apps and new audio growth.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
Customer, profits, monetize. These are just some of the words that make journalists cringe because they sound so dirty when associated with our ethically-produced investigative journalism. But university professor James Breiner argues that journalists and the media need to add these words to their vocabulary without feeling squeamish.
Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.