Is measuring reach, attention, and engagement the same as measuring the impact of your journalism? The model and technology are not yet there to measure the real impact of a story on behavior and policy.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
শুধু ভালো একটি প্রতিবেদন বা প্রকল্প তৈরিই সাংবাদিকদের জন্য যথেষ্ট নয়, সেই সঙ্গে থাকা চাই সেটি ছড়িয়ে দেওয়ার পরিকল্পনা। কিভাবে বিভিন্ন সোশ্যাল মিডিয়া প্ল্যাটফর্ম ব্যবহার করে সেই কাজটি করতে পারেন? আপনার নিউজরুমের সামর্থ্য অনুযায়ী কিভাবে বেছে নেবেন সঠিক প্ল্যাটফর্মটি? কিভাবে এ ধরনের পাঠক সংযুক্তি নিয়ে যথার্থ পরিকল্পনা করবেন? ইত্যাদি অনেক গুরুত্বপূর্ণ প্রশ্নের উত্তর পাবেন এই লেখায়।
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Lina Ejeilat, Co-Founder and Executive Editor, 7iber.com (Jordan)
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Sherry Lee, Editor-in-Chief, The Reporter (Taiwan)
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Emily Goligoski, Senior Director of Audience Research at The Atlantic (US)
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is John-Allan Namu, Investigative Journalist and Co-Founder, Africa Uncensored (Kenya)
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.