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audience engagement

28 posts

Reporting Tools & Tips

Beyond Page Views: How to Use Metrics that Matter

There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used. Plus it’s free. Here are some ideas to help those working in organizations that don’t have access to expensive audience monitoring services to move beyond page views to measure the success of their digital content. A GIJN original.

Research

Bridging the Gap: Rebuilding Citizen Trust in the Media

Journalists in many countries are experimenting with how to build trust and engage with audiences. Now, a new study, Bridging the Gap: Rebuilding Citizen Trust in the Media, profiles organizations working to build bridges with readers, viewers and listeners and deliver relevant news to local audiences. The study surveys 17 organizations from Argentina to Zimbabwe.

Case Studies

How a News Outlet Raised $600K with a DPO

A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.

Resource

How to Make Audiences Love Good Journalism

Changing the way accountability stories are written takes research, preparation, listening and even a bit of psychology. In an excerpt from from a recent American Press Institute report, here are some recommendations from experts about persuasion and communications — as well as examples from news organizations that are using non-narrative, data and visual elements to make the best of journalism better for audiences.

Reporting Tools & Tips

Lessons on Solving the Media Membership Puzzle

Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.

Reporting Tools & Tips

Know Your Audience, Build A Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences to the virtual era of talking audiences.