Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.
Following a surge of tick-borne illnesses in the northeastern US, two reporters with the Center for Public Integrity are investigating the health impacts resulting from climate change — and they are engaging the help of health professionals and the public to gather stories and data.
Is personalization the next revolution in the news industry? John S Knight Journalism Fellow Titus Plattner argues that at a time when more and more news outlets are shifting from an advertising-based revenue model to a subscription based model, personalization is the best way to reinforce the relation to the real client.
De Correspondent has been tapping into the experience and expertise of its readers to build and research their stories. But instead of one-off engagements with their audience, they are reinventing their approach to the conventional rolodex: verifying their readers expertise and inviting them into conversations surrounding their stories.
Journalists can increase people’s trust and create a loyal audience by engaging with their readers in the comments section. This guide by The Coral Project has tips on how journalists can best interact with their audience, deal with potential abuse and find real value in the comments.
There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used. Plus it’s free. Here are some ideas to help those working in organizations that don’t have access to expensive audience monitoring services to move beyond page views to measure the success of their digital content. A GIJN original.
Journalists in many countries are experimenting with how to build trust and engage with audiences. Now, a new study, Bridging the Gap: Rebuilding Citizen Trust in the Media, profiles organizations working to build bridges with readers, viewers and listeners and deliver relevant news to local audiences. The study surveys 17 organizations from Argentina to Zimbabwe.
Started in the Netherlands in 2013, De Correspondent wants to export its membership model to the United States. Will it fly?
A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.
