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audience engagement

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News & Analysis Reporting Tools & Tips

Gauging the Impact of Your Journalism

Is measuring reach, attention, and engagement the same as measuring the impact of your journalism? The model and technology are not yet there to measure the real impact of a story on behavior and policy.

Resource

Maximizing Social Media in Your Newsroom: A Tipsheet on Distribution and Engaging Audiences

In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.

Resource

The Case for Investing in Audience Engagement: GIJN’s Latest Resource

Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.

Resource

Document of the Day: Reuters Institute Digital News Report 2018

The Reuters Institute surveyed 74,000 people in 37 countries to find out how consumers around the world are using digital news. The findings are included in its 2018 Digital News Report, revealing insights about digital news consumption that could help inform newsrooms on their digital news strategies. The report focuses on the issues of misinformation, new business models, rise of messaging apps and new audio growth.