Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.
Media outlets’ communities have a lot to offer — and often, they would like to help. Here are 25 jobs that community members can do to aid newsrooms and examples of how to best include them.
The Reuters Institute surveyed 74,000 people in 37 countries to find out how consumers around the world are using digital news. The findings are included in its 2018 Digital News Report, revealing insights about digital news consumption that could help inform newsrooms on their digital news strategies. The report focuses on the issues of misinformation, new business models, rise of messaging apps and new audio growth.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
Customer, profits, monetize. These are just some of the words that make journalists cringe because they sound so dirty when associated with our ethically-produced investigative journalism. But university professor James Breiner argues that journalists and the media need to add these words to their vocabulary without feeling squeamish.
Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.
Following a surge of tick-borne illnesses in the northeastern US, two reporters with the Center for Public Integrity are investigating the health impacts resulting from climate change — and they are engaging the help of health professionals and the public to gather stories and data.
Is personalization the next revolution in the news industry? John S Knight Journalism Fellow Titus Plattner argues that at a time when more and more news outlets are shifting from an advertising-based revenue model to a subscription based model, personalization is the best way to reinforce the relation to the real client.
