Case Studies
De Correspondent’s Successful Membership Model
Started in the Netherlands in 2013, De Correspondent wants to export its membership model to the United States. Will it fly?
Tag
audience engagement
35 posts
Case Studies
How a News Outlet Raised $600K with a DPO
A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.
Resource
How to Make Audiences Love Good Journalism
Changing the way accountability stories are written takes research, preparation, listening and even a bit of psychology. In an excerpt from from a recent American Press Institute report, here are some recommendations from experts about persuasion and communications — as well as examples from news organizations that are using non-narrative, data and visual elements to make the best of journalism better for audiences.
Reporting Tools & Tips
Lessons on Solving the Media Membership Puzzle
Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.
Reporting Tools & Tips
Know Your Audience, Build A Clique
Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences to the virtual era of talking audiences.