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GIJN Webinar – Larger Audiences, More Engagement, and Bigger Impact: How Journalists Can Better Market Investigative Stories

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One of the great frustrations of investigative journalism today is spending weeks on an important story, and then failing to reach many people with it. Powerful, in-depth journalism has maximum impact when it’s smartly distributed and reaches a broad audience. That’s why it’s fundamental that journalism organizations learn how to build, engage, and maximize audiences. 

This webinar will provide strategies and tips to engage and build audiences. It features a digital media advisor with three decades of experience in marketing and audience engagement, an expert on maximizing audiences via social media, and the CEO of a successful investigative outlet with long experience in the issues. It will focus on practical ways to ensure basic strategies and tools are in place to maximize engagement: multimedia strategy and prioritization; metrics analysis; website tools and tips; social media essentials; and publishing partnerships and collaboration.

In addition to the webinar on Thursday 18 March, we encourage you to take part in a second, related Open Forum in which you can ask questions about your organization’s strategies, plans, and dilemmas. It takes place on Friday, 19 March at 9:00 a.m. EDT and will be an opportunity for the audience to discuss their own challenges with our speakers. This free, open event requires separate registration. You can register here.

GIJN is producing these two events in partnership with the Media Development Investment Fund (MDIF).

  • Styli Charalambous is the CEO and publisher of South Africa’s Daily Maverick. He has helped establish and develop various media start-ups and projects, including Daily Maverick and The Gathering, South Africa’s premier media and politics conference. 
  • Yasmin Namini is a digital media consultant. She previously worked at The New York Times, where she was the architect of its global print and digital consumer revenue business and led the strategic development and launch of the Times’s digital subscription pay model.
  • Rossalyn Warren is GIJN’s Digital Outreach Director and an expert on social media. She was previously a senior news reporter for BuzzFeed News and has contributed to the Guardian, CNN, and the BBC. In 2017, Forbes named her among “30 Under 30” in European media.

The moderator is Emily Goligoski, senior director of audience research at The Atlantic. She previously served as research director for the Membership Puzzle Project at New York University after working as a user experience researcher at The New York Times.

Watch our Twitter feed @gijn and newsletter for details on future events.

Sign up for the webinar here!

Date: Thursday 18 March 2021
9:00 a.m. EST (Washington, DC, Toronto, Bogotá)
10:00 (Buenos Aires, Brasilia, Santiago)
13:00 (London, Freetown, Monrovia)
14:00 (Abuja, Berlin, Paris, Rabat, Tunis)
15:00 (Cairo, Johannesburg, Amman, Kyiv)
16:00 (Kampala, Moscow, Nairobi, Istanbul)
18:00 (Islamabad)
18.30 (Delhi)
19:00 (Dhaka)
20:00 (Bangkok, Jakarta, Hanoi)
21:00 CST (Hong Kong, Kuala Lumpur, Manila)
22:00 (Tokyo)
23:00 (Sydney)

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