All news companies face challenges when it comes to retaining audiences and building revenue. But African independent media sites may find an even steeper hill to climb and must look for fresh solutions. During the final installment of INMA’s 2022 Africa Webinar series, two experts from the continent shared their advice.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
This webinar will provide strategies and tips to engage and build audiences. It features a digital media advisor with three decades of experience in marketing and audience engagement, an expert on maximizing audiences via social media, and the CEO of a successful investigative outlet with long experience in the issues. It will focus on practical ways to ensure basic strategies and tools are in place to maximize engagement.
At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?
