GIJN Webinar – Larger Audiences, More Engagement, and Bigger Impact: How Journalists Can Better Market Investigative Stories

This webinar will provide strategies and tips to engage and build audiences. It features a digital media advisor with three decades of experience in marketing and audience engagement, an expert on maximizing audiences via social media, and the CEO of a successful investigative outlet with long experience in the issues. It will focus on practical ways to ensure basic strategies and tools are in place to maximize engagement.

Engagement or Reach: How To Best Find Our Audience

At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?