1,000 Fans: Focus on Quality Readers, Not Quantity

You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.

10 Tips for Creating a Successful Membership Organization

There are no silver bullets, no hard-and-fast rules, no magic answers to running a membership-driven news organization. It takes a lot of effort, coordination and putting members at the core of everything. Media consultant Tim Griggs shares 10 essential ingredients for making it work.

The Case for Investing in Audience Engagement: GIJN’s Latest Resource

Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.

More than Eyeballs: How Journalism Can Benefit from Audience Engagement

By Emily Goligoski

Curious about what your readers think? What audience members know and want to learn from you? If not, you should be. Learning what supporters of independent news need can help you improve your coverage and grow your revenue. As Dimitris Xenakis from Greece’s Inside Story recently told journalists: “To rebuild trust, it is necessary to engage readers.