
News & Analysis
News Start Ups Don’t Spend Enough on Making Money
Online local news start ups are devoting significantly more resources to creating content than they are to raising money to pay for it – and that may spell trouble for long term sustainability. That’s one finding from a new survey conducted earlier this year as part of my database of U.S. news start ups, www.micheleslist.org. About 80 publishers responded to the annual survey, which I conduct independently.