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Video: GIJC23 – Developing a Business Strategy (Part 1 & 2)

Investigative journalism can’t survive without sustainable media organizations. Many were hard hit by changing business models and the loss of advertising revenue, and then the media was hit again during the pandemic, despite record-breaking audiences. What revenue options are currently the most viable and why, and how do we develop methods that will lead to increased revenue? Join our panel of journalists and consultants to hear strategies that work in the real world, from fundraising and membership to commercial revenue.

Did you know that most start-ups fail? That includes well-meaning non-profit news outlets. What’s often missing is a business strategy. Developing a viable and effective business plan is essential for media organizations, a necessary foundation for sustainability and growth — indeed, for an organization’s very survival.

Join this workshop to hear how to do it from a media strategy pro with a long track record in large and small media alike. The strategy development process will be covered and include: how to define an organization’s mission and vision, its unique value proposition, understanding audiences, defining strategic priorities, developing goals and action plans, a timeline, and a business plan.

The Global Investigative Journalism Network is an international association of journalism organizations that support the training and sharing of information among investigative and data journalists—with special attention to those from repressive regimes and marginalized communities.

Our key activities include:

Providing resources and networking services to investigative journalists worldwide;
Publishing in multiple languages and on multiple platforms the latest tools, techniques and opportunities for those in the field;
Helping organize and promote regional and international training conferences and workshops;
Assisting in the formation and sustainability of journalism organizations involved in investigative reporting and data journalism around the world;
Supporting and promoting best practices in investigative and data journalism;
Supporting and promoting efforts to ensure free access to public documents and data worldwide.

Find more information on our website:

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Material from GIJN’s website is generally available for republication under a Creative Commons Attribution-NonCommercial 4.0 International license. Images usually are published under a different license, so we advise you to use alternatives or contact us regarding permission. Here are our full terms for republication. You must credit the author, link to the original story, and name GIJN as the first publisher. For any queries or to send us a courtesy republication note, write to

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