Accessibility Settings

color options

monochrome muted color dark

reading tools

isolation ruler
Biz Tools - Intro_TOC image

Guide

Business Tools

Read this guide in

Here are tools to help small newsrooms with all the work that isn’t newsgathering: paying the bills; scheduling collaborative projects, and maintaining shared communication channels for team members; editing and posting a podcast; designing a graphic for social media and then seeing how well the post performs. With myriad products on the market all claiming to be the best, or uniquely necessary, researching the best solutions and then paying for them can be overwhelming. We’ve selected a number of popular offerings in a few key categories, with affordability as one of the main criteria.

Read the Guide

Chapters

Chapter Guide Resource

Business Tools — Chapter 1

An overview of the myriad platforms and tools for general organization, project management, and scheduling.

Chapter Guide Resource

Business Tools — Chapter 3

In the US, the two most popular accounting and invoicing programs are QuickBooks and Xero, neither of which offers a free option. But there are some low or no-fee alternatives.

Chapter Guide Resource

Business Tools — Chapter 4

Tools that both assess site traffic data and help optimize pages to increase traffic and to improve visitors’ experiences.

Chapter Guide Resource

Business Tools — Chapter 5

Here are tools for directly receiving input and feedback from site visitors, whether you’re looking to do a survey or add a moderated comments section.

Chapter Guide Resource

Business Tools — Chapter 7

A roundup of web publishing and content management platforms. This section focuses on Wordpress, due to its ubiquity and suite of add-ons.

Chapter Guide Resource

Business Tools — Chapter 8

The products here compile contact information, manage subscriptions and recurring donations, and even designate certain content as subscriber-only.

Chapter Guide Resource

Business Tools — Chapter 9

For this guide, we’ve selected a few free, low cost, and/or beginner-level tools for illustration and data visualization.

Chapter Guide Resource

Business Tools — Chapter 10

Tools for queueing and scheduling social media posts across social networks, sending out mass emails and newsletters, and assessing how users engage with them.

Chapter Guide Resource

Business Tools — Chapter 11

Because journalists’ communications and digital assets face numerous threats, we highly recommend familiarizing yourself with digital security basics.