Guide
Business Tools
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Here are tools to help small newsrooms with all the work that isn’t newsgathering: paying the bills; scheduling collaborative projects, and maintaining shared communication channels for team members; editing and posting a podcast; designing a graphic for social media and then seeing how well the post performs. With myriad products on the market all claiming to be the best, or uniquely necessary, researching the best solutions and then paying for them can be overwhelming. We’ve selected a number of popular offerings in a few key categories, with affordability as one of the main criteria.
Chapters
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Business Tools — Chapter 1
An overview of the myriad platforms and tools for general organization, project management, and scheduling.
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Business Tools — Chapter 2
An overview of messaging and communications tools, from Element to Zoom.
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Business Tools — Chapter 3
In the US, the two most popular accounting and invoicing programs are QuickBooks and Xero, neither of which offers a free option. But there are some low or no-fee alternatives.
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Business Tools — Chapter 4
Tools that both assess site traffic data and help optimize pages to increase traffic and to improve visitors’ experiences.
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Business Tools — Chapter 5
Here are tools for directly receiving input and feedback from site visitors, whether you’re looking to do a survey or add a moderated comments section.
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Business Tools — Chapter 6
These tools can record and edit audio and video, as well as integrate them into your site.
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Business Tools — Chapter 7
A roundup of web publishing and content management platforms. This section focuses on Wordpress, due to its ubiquity and suite of add-ons.
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Business Tools — Chapter 8
The products here compile contact information, manage subscriptions and recurring donations, and even designate certain content as subscriber-only.
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Business Tools — Chapter 9
For this guide, we’ve selected a few free, low cost, and/or beginner-level tools for illustration and data visualization.
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Business Tools — Chapter 10
Tools for queueing and scheduling social media posts across social networks, sending out mass emails and newsletters, and assessing how users engage with them.
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Business Tools — Chapter 11
Because journalists’ communications and digital assets face numerous threats, we highly recommend familiarizing yourself with digital security basics.
Chapter Guide Resource Video
Video: GIJC23 – Developing a Business Strategy (Part 1 & 2)
Join our panel to hear strategies for media sustainability that work in the real world, from fundraising and membership to commercial revenue.