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Distribution & Promotion

10 posts

Resource Video

GIJC23 – Measuring Impact

Watchdog reporting makes a critical contribution to society by exposing wrongdoing, fighting corruption, and promoting accountability. But how do we measure this, and explain the value of investigative reporting to a skeptical public (and donors)? At a time of unprecedented attacks on the press, a broken financial model, and low public trust, it is critical […]


Maximizing Social Media in Your Newsroom: A Tipsheet on Distribution and Engaging Audiences

In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.


Freelancing: Safety and Security

Freelance journalists are often on their own when it comes to security, both physical and digital, but there are many helpful resources. Help on many topics is available in the resources listed below, and even more are included in these GIJN resource pages: Safety and Security Digital Security Legal Defense Emergency Aid for Journalists Working […]

Guide Resource

Partnerships and Collaborations

Collaborations on investigative projects are increasingly popular. Working together with partners can multiply and maximize reporting resources and increase readership. Special skills can be acquired, such as analyzing data, creating visualizations, or preparing multimedia elements. There is a steadily growing amount of literature on how to do collaborative investigations — how to build trust, create […]

Guide Resource

Freelancing: Platforms That Earn Income for Writers 

There are a growing number of sites that help writers earn money while self-publishing. Whether these are right for you will require research. In this section, we are not exploring the many places that help create websites, newsletters and blogs, or looking into the plug-ins that permit sales and subscriptions. Nor are we getting into […]


Freelancing: Media Liability Insurance

Freelance investigative journalists should seriously consider having insurance to protect against the risk of being sued. “Media liability” policies are shields against the financial costs of litigation over libel, slander, defamation, invasion of privacy, plagiarism, copyright infringement and more. Insurance can cover potentially very large legal bills and monetary damages due to adverse court judgments […]


Freelancing: Risk Insurance

Having insurance while on risky assignments may be a prudent investment and less expensive than you fear. Get the publisher to pay for it if possible. What to insure for? Classic travel problems: missed flights, lost documents, etc. Medical issues: sickness, injury, etc. (COVID-19 coverage is excluded.) Evacuation, if necessary. Kidnapping. Disability insurance. Repatriation of […]


Freelancing: Contracts and Negotiation

Contractual Considerations Contract negotiations for investigative articles should cover several issues that aren’t as relevant for, say, a feature about cute kittens. There are some fairly universal points on which to concentrate, including: A definition of the scope of work and how changes will be handled. The terms of payment. Who owns the rights. For […]


Freelancing: Places to Pitch Story Ideas

There are no platforms designed specifically for journalists to sell investigative story ideas, but a few websites may prove useful. To find a publisher for an investigative idea, most reporters suggest alternative routes, such as doing research on possible outlets and making personal contacts. (See more about networking in the section on pitching stories.) However, […]


Freelancing Investigative Journalism: How to Pitch

Selling freelance investigative journalism proposals is a lot like selling other stories, but harder. There just aren’t enough media outlets willing to engage in watchdog reporting. For more on Distribution, Promotion, and Freelancing, see our GIJN Guide. And pitching investigations which may have uncertain and controversial outcomes is especially challenging, requiring the establishment of mutual trust. […]