What is the Commercial Model for Investigative Media?

Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.

How to Evaluate Commercial Revenue as a Sustainability Strategy for Investigative Media Organizations

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Introduction: The Three Main Commercial Revenue Strategies
Nonprofit investigative journalism organizations are increasingly borrowing strategies from larger commercial publishers to supplement their grant funding and to extend their impact. While membership and subscription strategies are focused on your consumers, commercial revenue strategies mean making deals with other institutions. There are three broad categories of commercial revenue strategies, each defined by what is being sold. Advertising: Selling marketers and advertising agencies access to your audience. Syndication: Selling other publishers access to your reporting or other internal data/information.