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Tag

fundraising

28 posts
Fundraising Sustainability Media

News & Analysis Sustainability

How a US Newspaper Raised $1 Million to Fund Investigations

by Autumn Phillips • October 12, 2021

In this excerpt, the executive editor of a regional US news outlet reveals the tactics that worked — and didn’t work — in their innovative campaign to raise $1 million to fund investigations. Among the key tips that emerged: one-on-one meetings, direct reach-outs, and published “what it cost” boxes are effective, and framing the pitch around benefits for the community, rather than the outlet, causes donors to dig deeper.

Resource

Managing in the Virus Year: Planning Considerations for Small, Independent Media

As the coronavirus outbreak dents media revenues, investigative nonprofits are grappling with tough issues around income and expenses. Following GIJN’s latest webinar on strategies for financial survival, entrepreneurship expert Ross Settles details the planning considerations that could help shape these difficult decisions in the months ahead.

News & Analysis

How Foundation Funding Is Shifting International News

by Martin Scott • March 8, 2019

Funding by private foundations is filling gaps in mainstream news coverage, especially in areas like investigative, international and local journalism. However, researchers have found that this funding is inadvertently shaping the boundaries of international nonprofit journalism.

The Investigative News Website Targeting Working Class Millennials

by Charlotte Tobitt • December 4, 2018

Robyn Vinter, founder of a UK-based investigative news website for working-class millennials and people outside the “London bubble,” says she made a conscious choice not to try and make a “big profit” from it. “We’re not trying to be millionaires,” says Vinter.“We’re trying to do investigative journalism, and you can’t really do both, I don’t think.”

Guide Resource

Prospecting and Cultivation: A Fundraising Primer

Growing your major gifts program — or getting one started in the first place — can feel like an overwhelming responsibility. The philanthropic landscape is extremely competitive, and the prospect of identifying and soliciting prospective donors can seem cumbersome and intimidating. While the non-profit journalism landscape has flourished, opening up new revenue streams and business […]

A tilting piggy-bank with coins next to it.

Guide Resource

Crowdfunding: Essential Reading

GIJN’s research provides tips on how to plan and carry out a crowdfunding campaign, names of national and regional crowdfunding sites, suggestions of useful tools to use. And some stories from those who have done it. At GIJN’s 2019 Hamburg conference, Tamas Bodoky of Atlatszo in Hungary, elaborated on seven suggestions (see his tipsheet): Establish […]

Resource

8 Ways to Increase Donations with Gift Ladders

For non-profit media routinely engaged in fundraising, developing a stream of individual gift-giving is important. Here’s good advice on how to build and market a “gift ladder” — a series of donation levels that goes from quite to modest to major grants. 

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