One of the most common things you hear people say when you tell them what you do for a living is “Oh, I hate fundraising! I could NEVER do that for living!” Nice. Yes, there are all kinds of fun responses we can think of. But what it tells us over and over again is that fundraising is widely perceived as something dirty, ethically challenged, or at least uncomfortable. People think that talking to someone about their own money is akin to talking to them about sex, politics, or religion. It’s not.