Fundraising Sustainability Media

How a US Newspaper Raised $1 Million to Fund Investigations

In this excerpt, the executive editor of a regional US news outlet reveals the tactics that worked — and didn’t work — in their innovative campaign to raise $1 million to fund investigations. Among the key tips that emerged: one-on-one meetings, direct reach-outs, and published “what it cost” boxes are effective, and framing the pitch around benefits for the community, rather than the outlet, causes donors to dig deeper.

Help Us Strengthen Investigative Reporting Around the World

Dear Friends of GIJN,

As this difficult year comes to a close, we want to take a couple minutes to ask for your support. GIJN’s core mission is to strengthen and spread investigative journalism around the world. Nearly every service we offer is free – our workshops, webinars, tip sheets, reporting guides, Help Desk, and Resource Center. We do this because we believe that investigative journalism is a force for good in the world – because watchdog journalism that bolsters freedom, transparency, and accountability is worth fighting for. Our global staff comes from 14 countries, many of them – Pakistan, Bangladesh, Uganda, South Africa, Mexico, Venezuela, Hungary, Jordan, Russia, Ukraine – on the front lines of the struggle for democracy and human rights.