As the coronavirus outbreak dents media revenues, investigative nonprofits are grappling with tough issues around income and expenses. Following GIJN’s latest webinar on strategies for financial survival, entrepreneurship expert Ross Settles details the planning considerations that could help shape these difficult decisions in the months ahead.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Bridget Gallagher, Founder, Gallagher Group LLC (US)
See videos from all 10 experts here. Also, check GIJN’s Resource Center sections on sustainability and fundraising to find useful tips and tools, and case studies on all the issues and more covered here. GIJN will continue to expand its work in this area and we welcome suggestions, feedback, and support. Please contact us at email@example.com.
Funding by private foundations is filling gaps in mainstream news coverage, especially in areas like investigative, international and local journalism. However, researchers have found that this funding is inadvertently shaping the boundaries of international nonprofit journalism.
Robyn Vinter, founder of a UK-based investigative news website for working-class millennials and people outside the “London bubble,” says she made a conscious choice not to try and make a “big profit” from it. “We’re not trying to be millionaires,” says Vinter.“We’re trying to do investigative journalism, and you can’t really do both, I don’t think.”
With the global spread of nonprofit media, journalists are looking for new ways to raise funds and structure the business side of their news organizations. Fundraising expert Bridget Gallagher, who helped launch the GIJN secretariat and has raised millions of dollars for nonprofits, provides some useful fundraising tips.
Growing your major gifts program — or getting one started in the first place — can feel like an overwhelming responsibility. The philanthropic landscape is extremely competitive, and the prospect of identifying and soliciting prospective donors can seem cumbersome and intimidating. While the non-profit journalism landscape has flourished, opening up new revenue streams and business models to support mission-driven news, many organizations continue to rely on major gifts from foundations, high net-worth individuals, governments and multilateral organizations for the large investments they need to start up, survive and thrive. The competition for major gifts is intense. The journalism sector has grown robustly in the last several years, which means you are competing with an increasing number of organizations.
For non-profit media routinely engaged in fundraising, developing a stream of individual gift-giving is important. Here’s good advice on how to build and market a “gift ladder” — a series of donation levels that goes from quite to modest to major grants.
Your nonprofit board of directors can be a dynamic catalyst to bring in new major donations. People who are passionate about what your institution does and have a lifetime of connections can make the difference between “basic survival” fundraising or breaking out into the green fields of major gifts fundraising. Here are three ways to help your board shed their fears of fundraising and find their unique role in this aspect.
The proliferation of nonprofit newsrooms is one of the more promising developments in an industry wracked by a crumbling financial base and sweeping technological change. Since 2000, dozens of nonprofit media groups have sprouted, not only across America but worldwide. Many are deeply committed to investigative and accountability journalism, working to fill a void left by a mainstream media that either can’t or won’t do its job as social watchdogs. In April, the Knight Foundation published the third installment in a series of reports since 2011 tracking the progress of nonprofit news sites as they strive for a sustainable financial base. There are lessons here for media nonprofits worldwide.