Making Investigative Journalism Sustainable: Bridget Gallagher

As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Bridget Gallagher, Founder, Gallagher Group LLC (US)

See videos from all 10 experts here. Also, check GIJN’s Resource Center sections on sustainability and fundraising to find useful tips and tools, and case studies on all the issues and more covered here. GIJN will continue to expand its work in this area and we welcome suggestions, feedback, and support. Please contact us at hello@gijn.org.

Prospecting and Cultivation: A Fundraising Primer

Русский | Français

By Bridget Gallagher

Growing your major gifts program — or getting one started in the first place — can feel like an overwhelming responsibility. The philanthropic landscape is extremely competitive, and the prospect of identifying and soliciting prospective donors can seem cumbersome and intimidating. While the non-profit journalism landscape has flourished, opening up new revenue streams and business models to support mission-driven news, many organizations continue to rely on major gifts from foundations, high net-worth individuals, governments and multilateral organizations for the large investments they need to start up, survive and thrive. The competition for major gifts is intense. The journalism sector has grown robustly in the last several years, which means you are competing with an increasing number of organizations.