Why journalism should be unhooked from commercial funding models Fortnite’s battle with Apple and Google could have an impact on news publishers, too A useful guide for news organisations assessing revenue-making opportunities in small teams Engaged Journalism How The Washington Post’s User Lab balances advertiser and subscriber demands Digiday What it takes to shift a […]
Commercial income takes many forms and can either provide additional funds for nonprofit journalism organizations or even full funding. These include advertising and subscription, among others: Google News Initiative and INN release Nonprofit News Guide to Earned Revenue A comprehensive “playbook” showing nonprofit newsrooms how to grow revenue from display advertising, event sponsorships, sponsored content, and […]
Memberkit 101: Upgrade your analytics and build a data-powered membership program The power of innovative longform journalism online: 5 standout examples Audience research at The Atlantic: How we use it – and what we don’t expect it to do for us ‘ThinkIn’ outside the box: how publishers are using member exclusive conversations to add value […]
Four lessons from a new generation of Instagram editors in local newsrooms How newsrooms can begin making data-informed membership decisions 231 ways publishers can make media pay 3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream” “111% more article clicks”: How Facebook’s […]
Newsrooms everywhere are recognizing the importance of engaging with their audiences and how transparency and inclusion can create loyalty, and ultimately revenue. Many models exist for generating income, and nonprofit investigative journalism organizations are experimenting to find the right appeal. Reader Revenue Toolkit 14 steps to use collaborations to create better journalism and boost revenue […]
Raising money to build and scale up a nonprofit investigative journalism organization is challenging. Grants and donations from philanthropic organizations and individuals are one source of funding. Here are tips and ideas from fundraising experts: NEW: MediaDev Fundraising Guide (2021) Tipsheet: Fundraising Research Resources, by Bridget Gallagher, from a presentation at GIJC19. Inside Philanthropy: Who’s […]
Lessons in transitioning from legacy media to digital: Expert tips from Asia (2021) The power of innovative longform journalism online: 5 standout examples COVID-19 accelerates media sustainability crisis in Southern Africa Two months, a voluntary 30% price increase and 18,000 new paying readers: What eldiario.es did after COVID-19 struck Will nonprofit journalism rules now on […]
Guardian editor reveals investigations and ‘legal attacks’ drive reader contributions (2023) Why local news outlets struggle with digital subscriptions Government funding for journalism: a necessary evil or just evil? Journalists risk everything to hold power to account, crucial work for which a $1bn global fund should be established Nonprofit news outlets aren’t relying as heavily […]
A number of major reports have provided a top-level view on the drive to create institutions that will support investigative journalism. Here are some of the key ones: Starting a Nonprofit News Organization, by the Institute for Nonprofit News Six Strategies for Sustainable Journalism DW Academy Media Viability Handbook Fighting For Survival: New Report on […]
Nonprofit journalism has been steadily growing for almost 20 years for well-rehearsed reasons including the collapse of traditional business models, sweeping technological change and a commitment to support serious journalism despite the crisis in the industry. In this Resource Center, GIJN explores strategies to keep in-depth journalism alive around the world. Fortunately, donor support for […]
