Accessibility Settings

color options

monochrome muted color dark

reading tools

isolation ruler



Audience Engagement and Revenue: Case Studies

Read this article in

Memberkit 101: Upgrade your analytics and build a data-powered membership program

The power of innovative longform journalism online: 5 standout examples 

Audience research at The Atlantic: How we use it – and what we don’t expect it to do for us

‘ThinkIn’ outside the box: how publishers are using member exclusive conversations to add value and originate stories

Metrics to Match our Mission: Measuring City Bureau’s Impact

Can text message-based news work? Indiana’s The New Paper thinks so

At 7,000 members our lives are already changed for the better”: How the Daily Maverick developed its membership program

Lessons & cautionary tales from 130 years of membership at National Geographic Membership Puzzle

Join the club: how Burning Man festival and co-ops are helping shape journalismAre media coops the business model of the future?

Hybrid, a collection of targeted news sites in Asia, embraces growing slowly and knowing its audience

Ibero-American journalists innovate in content production by using new technologies and seek to create community

Go Dutch: De Correspondent is coming to America with an innovative twist on paid content

4 things HBR has learned by experimenting with audience engagement

How Local News Site Berkeleyside Raised $1 Million Through A Direct Public Offering

Working with its members, Republik wants to show there is demand for reader-funded journalism in Switzerland

By mass-texting local residents, Outlier Media connects low-income news consumers to useful, personalized data

How Vox Uses Facebook Groups To Build Community 

PolitiFact raised $105,000 in 20 days through its newly launched membership program

Gather will offer a platform to explore questions around community engagement

New platform Gather aims to connect and support journalists working in community engagement

How De Correspondent instructs its writers in interacting with readers and operating as “discussion leader”

Nonprofit Journalism Engagement Case Studies (in USA)

What members say about why they support De Correspondent

In a few hours, The Marshall Project raised a five-figure sum from its new membership program

The Atlantic launches a paid membership program for its “diehards” called The Masthead

How Mother Jones makes serious journalism in the age of cat videos: It asks readers for money

Dutch start-up The Playwall is giving readers the option to pay for online content by answering questions

How this local news co-op gets its members interested: Getting them involved in the production of news

Guardian surveys membership-based newsrooms around world

De Correspondent now has 50,000 paying members: our 3 biggest challenges for 2017

Road to 1 million: The Guardian has gone from 15,000 to 200,000 paying ‘members’ in the past year

Canadians model of community-based investigative journalism taken national

Republish our articles for free, online or in print, under a Creative Commons license.

Republish this article

Material from GIJN’s website is generally available for republication under a Creative Commons Attribution-NonCommercial 4.0 International license. Images usually are published under a different license, so we advise you to use alternatives or contact us regarding permission. Here are our full terms for republication. You must credit the author, link to the original story, and name GIJN as the first publisher. For any queries or to send us a courtesy republication note, write to

Read Next