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Audience Engagement and Revenue: More Reading

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Four lessons from a new generation of Instagram editors in local newsrooms

How newsrooms can begin making data-informed membership decisions

231 ways publishers can make media pay

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

“111% more article clicks”: How Facebook’s new feature can help publishers build engagement

“News is evolving in exciting ways”: How publishers are using Instagram to hook young audiences and grow subscribers

What if Scale Breaks Community? Rebooting Audience Engagement When Journalism is Under Fire

A study of over 600 top media brands identifies 4 fundamental strategies publishers can use to boost audience engagement

A playbook for news organisations looking to engage members and drive revenue growth

Smart investments in paid lead acquisition to grow membership (or, spending money to make money)

What we can learn from the push to membership

Pico wants to inject CRM smarts into news sites hungry for reader relationships Nieman Labs

Five recommendations (and many examples) for how to nurture engagement in European newsrooms Nieman Labs

Harnessing the passion that powers the membership model WAN-IFRA

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. Poynter

Insights on reader willingness to pay for online news Twipe

Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers. Nieman Lab

Five lessons from the Guardian’s membership strategy, three years on

Everyone is saying membership is the future of journalism. Here’s how you can put it into practice Rob Wijnberg, founded de Corespondent

Welcome to the Reader Revenue Toolkit American Press Institute

Audience engagement could be key to a more satisfied newsroom: 4 takeaways to consider RJI Online

Need to grow the audience for your work? Bring in a growth editor Atlantic57

Demystifying ‘membership lite’: Why membership and subscription serve different goals

You’re Not Really Listening: How journalists can talk less and listen more, to serve communities better

Why newsrooms pursue membership when it’s a fraction of their revenue

We spoke to hundreds of independent news supporters over the last year. This is their member manifesto

Our guide to the future of audience-funded journalism & how you can add to it

When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher

Is audience engagement a mushy construct based on anecdata — or something audiences actually want?

Hear Me the Money: If News Organizations Embrace Engagement, Will $$ Follow?

How to build revenue by connecting with your audience

What Your Site Can Learn from 100 News Orgs with Robust Membership Programs

What a failed media startup can teach us about involving readers in reporting

It’s Time For Better Engagement Metrics

Is ‘Engagement’ Anything More than a Media Buzzword?

Consulting your readers

When membership is not the right model

Readers seem willing to pay for news site centered around a place – what about sites built on an issue?

Report: “Pathways to Engagement: Understanding How Newsrooms are Working with Communities”

Membership Programs are Paying Off for News Outlets

A practical framework for newsrooms to better engage niche community groups

“Maybe it is a purist attitude we have, but we believe that being funded by your readers is the best guarantee for independence”

An interview with NYU professor and media critic Jay Rosen about why membership models could be the key to sustaining public service journalism

This reporting project wants to get environmental investigations to the people affected

Innovation in Journalism Through Engagement Design

“Hello, is anyone there?” Measuring Audience Engagement and Participation

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