Investigative journalism startup uses mobile gaming to finance its future The News Industry Could Learn a Thing or Two from Netflix CIR began pitching investigative stories to newspapers. It’s working on Hollywood now, too 101 Reporters connects journalists across India with media organizations that need their stories BuzzFeed has a new business model, so it’s […]
The art of hosting meaningful engagement events Todd Milbourn and Lisa Heyamoto Tips on Holding Live Events That Support Journalism How to Launch a Successful Events Business How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit The New York Times is ramping up conference calls for subscribers that are run […]
To keep readers after COVID publishers see hope in newsletters and podcasts How Indiegraaf helped launch 6 local news outlets during COVID-19 Newsletters Are Crucial for Reader Loyalty. Here’s How to Make the Most of Them. Not a newsletter monthly guide Newsletter Strategy Positioning Brief How newsletter innovations are driving publisher revenue What’s News in […]
Broken internet ad system makes it easy to earn money with plagiarism US digital advertising exceeded $100B in 2018 Tech Crunch Exploring alternative funding models for the web Mozilla Guide to Advertising Technology Tow Center Journalists are rightly suspicious of ad tech. They also depend on it. CJR What’s New in Publishing 50 ideas for making […]
Why The Information’s paywall strategy is so successful How many paying subscribers do you need to keep a money-losing magazine afloat? Arkansas Life finds out Nieman Lab What Product-Market Fit in Subscription Journalism Looks Like The Ken 2018 has been a record-breaking year for journalism Kickstarters (though only about 1 in 5 actually get funded) Nieman […]
7 ways COVID has impacted subscription strategies How to build a good reader revenue model: lessons from Spain and the UK “Not only can membership save journalism, but will do so by helping it evolve”: Why publishers are looking beyond subscriptions Why the subscription model may not work for you How The Economist has tripled […]
Why journalism should be unhooked from commercial funding models Fortnite’s battle with Apple and Google could have an impact on news publishers, too A useful guide for news organisations assessing revenue-making opportunities in small teams Engaged Journalism How The Washington Post’s User Lab balances advertiser and subscriber demands Digiday What it takes to shift a […]
Commercial income takes many forms and can either provide additional funds for nonprofit journalism organizations or even full funding. These include advertising and subscription, among others: Google News Initiative and INN release Nonprofit News Guide to Earned Revenue A comprehensive “playbook” showing nonprofit newsrooms how to grow revenue from display advertising, event sponsorships, sponsored content, and […]
Memberkit 101: Upgrade your analytics and build a data-powered membership program The power of innovative longform journalism online: 5 standout examples Audience research at The Atlantic: How we use it – and what we don’t expect it to do for us ‘ThinkIn’ outside the box: how publishers are using member exclusive conversations to add value […]
