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Audience Engagement and Revenue: Newsletters

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To keep readers after COVID publishers see hope in newsletters and podcasts

How Indiegraaf helped launch 6 local news outlets during COVID-19

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A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more. Newsletter Guide

How to improve newsletters Betternews

How newsletter publishers re-engage lapsed subscribers Digiday

Getting your email newsletter to a 78 percent open rate Digital Content Next

Newsletter engagement strategies to grow community and readership Medium

How to Start Your Own Media Newsletter

Six Lessons about Email and Audience Growth for Nonprofit News

The Holy Grail of Email: What Analyzing 1,300 Axios Newsletters Taught Us

How The Wall Street Journal is revamping its newsletters — and trying to add some whimsy

The Best Media Newsletters

Why The New York Times likes short-run newsletters

Here’s what you need to know to build successful paid newsletters, popup newsletters, morning digests, and community newsletters

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Using Data Science Tools for Email Audience Analysis

Brazil’s own Politico? Supported by paid newsletters, Poder360 digs into the country’s power structures

Lessons Learned from Vox Media’s Newsletter Growth

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How to write and email newsletter your audience will actually read

4 Ways Newsletters can hit open rates between 50 and 60 percent

Here are 42 ideas for your newsroom’s next newsletter

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Using Data Science Tools for Email Audience Analysis: A Research Guide

Want to start a newsletter? Read this first NPR guidance on design, 2016


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