In this second excerpt from a report on the state of sustainability of journalism, the author discusses the African press, how the coronavirus pandemic impacted reporting in the region, and the proposals to ensure the media not only survives, but thrives, in the future.
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.
Want to move your news organization from advertising to reader revenue? For the American Press Institute, Damon Kiesow has penned a detailed report on exactly how to do this.
With the global spread of nonprofit media, journalists are looking for new ways to raise funds and structure the business side of their news organizations. Fundraising expert Bridget Gallagher, who helped launch the GIJN secretariat and has raised millions of dollars for nonprofits, provides some useful fundraising tips.
Customer, profits, monetize. These are just some of the words that make journalists cringe because they sound so dirty when associated with our ethically-produced investigative journalism. But university professor James Breiner argues that journalists and the media need to add these words to their vocabulary without feeling squeamish.
Canada’s OpenFile had an elegant concept. They would ask readers to tell them what they thought was important and make editorial decisions around that. But the platform’s initial success couldn’t be sustained as it struggled to make money and maintain the flow of reader-suggested stories. Here’s what the OpenFile journalists learned about community journalism along the way.
At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?
A Round-up of Recent Debates about Community Support and Culture Change in Newsrooms. A study released earlier this month suggested that 40% of Americans would buy digital newspaper subscriptions if they were presented with a persuasive argument. It is worth spending a minute unpacking what that “persuasive argument” might look like.
