GIJN’s Fundraising Primer for Nonprofit Media Groups

With the global spread of nonprofit media, journalists are looking for new ways to raise funds and structure the business side of their news organizations. Fundraising expert Bridget Gallagher, who helped launch the GIJN secretariat and has raised millions of dollars for nonprofits, provides some useful fundraising tips.

Prospecting and Cultivation: A Fundraising Primer

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By Bridget Gallagher

Growing your major gifts program — or getting one started in the first place — can feel like an overwhelming responsibility. The philanthropic landscape is extremely competitive, and the prospect of identifying and soliciting prospective donors can seem cumbersome and intimidating. While the non-profit journalism landscape has flourished, opening up new revenue streams and business models to support mission-driven news, many organizations continue to rely on major gifts from foundations, high net-worth individuals, governments and multilateral organizations for the large investments they need to start up, survive and thrive. The competition for major gifts is intense. The journalism sector has grown robustly in the last several years, which means you are competing with an increasing number of organizations.

What a Failed Media Startup Can Teach Us About Involving Readers in Reporting

Canada’s OpenFile had an elegant concept. They would ask readers to tell them what they thought was important and make editorial decisions around that. But the platform’s initial success couldn’t be sustained as it struggled to make money and maintain the flow of reader-suggested stories. Here’s what the OpenFile journalists learned about community journalism along the way.

Engagement or Reach: How To Best Find Our Audience

At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?

Sustainability Resources

The literature on successful management of nonprofits, fundraising, and revenue diversification for media organizations is growing quickly, along with the nonprofit media sector. Most of the available material, however, is U.S.-specific, with little focus on the many challenges outside the States. such as smaller and often government-controlled ad markets, weak incentives for donating, and different traditions of philanthropy. GIJN is assembling a resource page of materials that can be readily adapted to diverse conditions around the world. Have an addition?

How Nonprofit News Ventures Seek Sustainability: A Knight Study

The proliferation of nonprofit newsrooms is one of the more promising developments in an industry wracked by a crumbling financial base and sweeping technological change. Since 2000, dozens of nonprofit media groups have sprouted, not only across America but worldwide. Many are deeply committed to investigative and accountability journalism, working to fill a void left by a mainstream media that either can’t or won’t do its job as social watchdogs. In April, the Knight Foundation published the third installment in a series of reports since 2011 tracking the progress of nonprofit news sites as they strive for a sustainable financial base. There are lessons here for media nonprofits worldwide.

Nonprofit Newsroom Survival Guide (part two)

Last month we wrote about survival strategies for nonprofit investigative journalism organizations. As we stressed in that story, key to succeeding in the long term is diversifying revenue. Now, GIJN’s colleagues at the Investigative News Network have put together a useful infographic on the varied sources of revenue that groups can tap. GIJN’s staff will be joining an INN day on managing nonprofit newsrooms, held at the Investigative Reporters and Editors conference on June 20 in San Antonio, Texas. Included will be sessions on fundraising, best practices, branding and membership.