With traditional media funding models in disarray, membership offers news outlets an alternative way of ensuring their profitability or survival. GIJN spoke to the Membership Puzzle Project’s Ariel Zirulnick about their latest guide and her top tips for organizations considering going down this route.
There is no singular “right” way to set up technology for an audience-centric newsroom. What’s most important is not which tool you choose, or the method by which you implement them, but that your system is well-integrated. Each part must be able to speak to all the others, allowing your data to flow seamlessly, and empowering your team with easy-to-understand workflows that help you better connect with your audience.
This week’s Friday 5, where we round up our favorite reads from around the online world in English, includes a report from The Guardian and GIJN member Forbidden Stories about a Moroccan journalist targeted by Pegasus spyware, five books on cybersecurity that you should be reading, and, in the midst of the global Black Lives Matter movement, AP Stylebook’s decision to capitalize Black.
As coronavirus sweeps through communities around the world, the Membership Puzzle Project has shared examples from newsrooms around the world on how they have quickly adapted pillars of their membership programs and memberful routines to respond to the realities of this crisis.
Revenue options for nonprofit newsrooms now include everything from story sales and membership to crowdfunding and even cryptocurrency tokens. But experts say fundraising – for better or worse – remains the foundational key to the survival and growth of nonprofits around the world, writes Rowan Philp for GIJN.
The Guardian has re-built its business around membership, and last year it appointed its executive editor for membership, Lee Glendinning, who formerly led the Guardian US. She explains how she uses her role to experiment and test new approaches.
There are no silver bullets, no hard-and-fast rules, no magic answers to running a membership-driven news organization. It takes a lot of effort, coordination and putting members at the core of everything. Media consultant Tim Griggs shares 10 essential ingredients for making it work.
Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
Curious about what your readers think? What audience members know and want to learn from you? If not, you should be. Learning what supporters of independent news need can help you improve your coverage and grow your revenue. As Dimitris Xenakis from Greece’s Inside Story recently told journalists: “To rebuild trust, it is necessary to engage readers.