Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

How New Media’s Social Impact Creates Financial Value

For high-quality journalism to thrive after the collapse of the traditional business model for media, independent media outlets need to leverage on their social capital to generate revenue and ensure editorial independence. The economic value of social impact can be used to justify and attract investments from foundations, NGOs, businesses, the public, and even government.