Is personalization the next revolution in the news industry? John S Knight Journalism Fellow Titus Plattner argues that at a time when more and more news outlets are shifting from an advertising-based revenue model to a subscription based model, personalization is the best way to reinforce the relation to the real client.
De Correspondent has been tapping into the experience and expertise of its readers to build and research their stories. But instead of one-off engagements with their audience, they are reinventing their approach to the conventional rolodex: verifying their readers expertise and inviting them into conversations surrounding their stories.
Journalists can increase people’s trust and create a loyal audience by engaging with their readers in the comments section. This guide by The Coral Project has tips on how journalists can best interact with their audience, deal with potential abuse and find real value in the comments.
There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used. Plus it’s free. Here are some ideas to help those working in organizations that don’t have access to expensive audience monitoring services to move beyond page views to measure the success of their digital content. A GIJN original.
Journalists in many countries are experimenting with how to build trust and engage with audiences. Now, a new study, Bridging the Gap: Rebuilding Citizen Trust in the Media, profiles organizations working to build bridges with readers, viewers and listeners and deliver relevant news to local audiences. The study surveys 17 organizations from Argentina to Zimbabwe.
Started in the Netherlands in 2013, De Correspondent wants to export its membership model to the United States. Will it fly?
A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.
Changing the way accountability stories are written takes research, preparation, listening and even a bit of psychology. In an excerpt from from a recent American Press Institute report, here are some recommendations from experts about persuasion and communications — as well as examples from news organizations that are using non-narrative, data and visual elements to make the best of journalism better for audiences.
Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.
Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences to the virtual era of talking audiences.
