Times of India newspaper on Indian newsstand

How Advertising Fuels Media Capture in India

The roots of today’s increasingly captured media in India lie deep and go back a couple of decades to the seemingly innocuous newspaper business practices of India’s largest media company, Bennett Coleman & Company, founded in 1838. The resulting, industry-wide cap on newspaper subscription prices in India has, over time, created a very unhealthy, near 100-percent dependence on advertising.

What is the Commercial Model for Investigative Media?

Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.

Engagement or Reach: How To Best Find Our Audience

At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?