Global Investigative Journalism Network (https://gijn.org/tag/advertising/)
In the first article in a short series, the Media Development Investment Fund looked at the first two of the four major elements of media capture: capture of the media regulator, and control of the public service broadcaster. In this article, it looks at the use of state financing as a control tool, and taking ownership to interfere in editorial.
ভারতের সংবাদপত্রগুলোর মূল্য খুবই কম। যে কারণে তাদের গ্রাহক ক্রমাগত বেড়েই চলেছে। কিন্তু এভাবে কম খরচে পত্রিকা সরবরাহ করতে গিয়ে তারা অনেকাংশে নির্ভরশীল হয়ে পড়ছে সরকারি-বেসরকারি নানাবিধ বিজ্ঞাপনের ওপর। যেগুলো এখন হয়ে দাঁড়িয়েছে মিডিয়া নিয়ন্ত্রণের অন্যতম অস্ত্র। পড়ুন, কিভাবে বিজ্ঞাপনের ওপর নির্ভরশীলতা তৈরির মাধ্যমে নিয়ন্ত্রণ করা হচ্ছে ভারতের সংবাদপত্রগুলো। এবং কিভাবে এটি চ্যালেঞ্জ হয়ে দাঁড়াচ্ছে অনুসন্ধানী সাংবাদিকতার জন্য।
The roots of today’s increasingly captured media in India lie deep and go back a couple of decades to the seemingly innocuous newspaper business practices of India’s largest media company, Bennett Coleman & Company, founded in 1838. The resulting, industry-wide cap on newspaper subscription prices in India has, over time, created a very unhealthy, near 100-percent dependence on advertising.
“Bushmeat in the city? I say ‘No!’” That’s the key message from a recent public awareness campaign to reduce demand for meat from wild animals.
As the coronavirus outbreak dents media revenues, investigative nonprofits are grappling with tough issues around income and expenses. Following GIJN’s latest webinar on strategies for financial survival, entrepreneurship expert Ross Settles details the planning considerations that could help shape these difficult decisions in the months ahead.
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Ross Settles, Adjunct Professor of Media Innovation and Entrepreneurship, Hong Kong University
See videos from all 10 experts here.
Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.
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Introduction: The Three Main Commercial Revenue Strategies
Nonprofit investigative journalism organizations are increasingly borrowing strategies from larger commercial publishers to supplement their grant funding and to extend their impact. While membership and subscription strategies are focused on your consumers, commercial revenue strategies mean making deals with other institutions.
Six independent media start-ups in Poland are trying to counter the growing politicization and the financial pressures that have ravaged quality journalism in the country. But can these start-ups build audiences and become sustainable in a challenging media market?
At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?