Accessibility Settings

color options

monochrome muted color dark

reading tools

isolation ruler
A tilting piggy-bank with coins next to it.
A tilting piggy-bank with coins next to it.

Andre Taissin / Unsplash


» Guide


Crowdfunding: Essential Reading

Read this article in

GIJN’s research provides tips on how to plan and carry out a crowdfunding campaign, names of national and regional crowdfunding sites, suggestions of useful tools to use. And some stories from those who have done it.

At GIJN’s 2019 Hamburg conference, Tamas Bodoky of Atlatszo in Hungary, elaborated on seven suggestions (see his tipsheet):

  1. Establish several different channels and platforms to receive donations
  2. Aim for a high number of recurring small donations
  3. In iliberal countries people prefer to donate anonymously.
  4. Merchandise drives crowdfunding
  5. Advertise your crowdfunding heavily
  6. Be creative, funny, and personal in your crowdfunding campaigns
  7. Measure what works, and what does not

For more information, see GIJN’s Resource Page:

Crowdfunding for Journalists

What you need to know before starting your crowdfunding campaign European Journalism Centre

We Had Four Successful Crowdfunding Campaigns: Here Are 10 Tips for Your Newsroom

Republish our articles for free, online or in print, under a Creative Commons license.

Republish this article

Material from GIJN’s website is generally available for republication under a Creative Commons Attribution-NonCommercial 4.0 International license. Images usually are published under a different license, so we advise you to use alternatives or contact us regarding permission. Here are our full terms for republication. You must credit the author, link to the original story, and name GIJN as the first publisher. For any queries or to send us a courtesy republication note, write to

Read Next

Data Journalism News & Analysis

From Space to Story in Data Journalism

Over the past 10 years satellite imagery has become an important component of data journalism. In the next 10, it will likely evolve further, from a tool used primarily for illustrating stories to an integral part of research and investigative reporting.