The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.
A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. Previously at the Spanish newspaper El Mundo and now working in New York City for Univision Noticias, María Ramírez and her husband Eduardo Suárez launched the blog last April to explore media innovation at the International Symposium of Online Journalists.
Crowdfunding is the process of convincing a large group of people to contribute small sums of money toward a specific project, usually via the Internet. It is helping redefine the fundraising landscape. Whether you’re interested in raising money for one story, your publication or broadcast, or founding a new organization, crowdfunding has become an alternative approach for financing the launch of new journalism projects. Today, there are hundreds of crowdfunding sites worldwide. They are growing quickly, and collectively these sites have raised billions of dollars for all kinds of projects, from tech start-ups to innovative new products.
At a time when the media is struggling to support serious journalism, investigative reporters increasingly are turning to crowdfunding. The field is growing quickly and success stories abound, but the challenges are many. For our latest resource page, GIJN has gathered tips and strategies from the best sites and blogs, and done a guide to global and regional crowdfunding sites most suited for journalists. Let us know what we’ve missed!