Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

Crowdfunding for Journalists

Tips for Crowdfunding

Global Crowdfunding Sites

Regional Crowdfunding Sites

Tutorials/Guides

Free Tools for Campaigns

Crowdfunding is the process of convincing a large group of people to contribute small sums of money toward a specific project, usually via the Internet. It is helping redefine the fundraising landscape. Whether you’re interested in raising money for one story, your publication or broadcast, or founding a new organization, crowdfunding has become an alternative approach for financing the launch of new journalism projects. Today, there are hundreds of crowdfunding sites worldwide. They are growing quickly, and collectively these sites have raised billions of dollars for all kinds of projects, from tech start-ups to innovative new products.

Crowdfunding for Journalists

At a time when the media is struggling to support serious journalism, investigative reporters increasingly are turning to crowdfunding. The field is growing quickly and success stories abound, but the challenges are many. For our latest resource page, GIJN has gathered tips and strategies from the best sites and blogs, and done a guide to global and regional crowdfunding sites most suited for journalists. Let us know what we’ve missed!