Lessons on Solving the Media Membership Puzzle

Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.

Why Digital Journalism’s Next Era May Be Our Most Exciting Yet

It has only been 26 years since the world’s first website and server went live. Since then, digital journalism has evolved quickly through the portal era, the search era, and the social era. At present, digital journalism has entered a new phase — the Stories as a Service (SaaS) era — where journalism is paid for by readers, for readers, which will likely result in quality journalism, trustworthiness, and the building of new communities.

The 5th Element: A Mexican Investigative Reporting Lab

The dependence of Mexican media on official advertising, reductions in newsrooms and the search by media outlets to “fill spaces,” meant that investigative journalism is increasingly forgotten, and the little that is done is failing to create the impact it should. In order to rectify this, reporters Alexandra Xanic, Daniel Lizárraga, Ignacio Rodríguez Reyna and Marcela Turati set up Quinto Elemento Lab – to work with and mentor investigative journalists through the progress of investigations.

How Communities Enable Success in Watchdog News

At a time when many legacy publications and platforms are foundering financially, stakeholder-driven media are proving the business case for an advocacy-based, community audience paradigm. What drives it to work is if your organisation has a decent mission that matter to the target community and you deliver in a reliable and accessible manner. Mark Lee Hunter, Luk Van Wassenhove and Maria Besiou explore the success stories of SDMs and analyse the keys to their success.

Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

Can Philanthropy Save the Media?

The media, civil society, and democracy are under unprecedented duress around the world. Protecting the independent media and the public sphere presents an “epic challenge,” but there is great opportunity for philanthropy to step up and help. Bruce Sievers and Patrice Schneider detail five avenues worth pursuing in funding news media and argue that charitable donors should significantly increase their investment in the media.

Poder360: Brazil’s “Politico” Digs into Politics and Power

When he was laid off from Folha de S. Paulo in 2014, political reporter and columnist Fernando Rodrigues did not stop his behind-the-scenes coverage of power in Brasilia. He continued to write for his blog, which he had kept for 14 years, and to participate in a radio show. Shortly thereafter, he launched his own company, an innovative startup that has been growing, making profits and hiring journalists.