1,000 Fans: Focus on Quality Readers, Not Quantity

You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.

How to Start Your Own Media Newsletter

Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.