Global Investigative Journalism Network (https://gijn.org/tag/newsletters/)
Entrepreneurship coach Phillip Smith explains how publishers who seek to grow their membership can invest in paid lead acquisition tactics and predict the rate of return on their investment.
English
Por Emily Goligoski
¿Te interesa saber qué piensan tus lectores? ¿Quieres descubrir qué conoce tu audiencia y qué quiere aprender de ti? ¡Debería importarte! Identificar las necesidades de quienes apoyan a medios independientes puede ayudarte a mejorar tus coberturas y aumentar tus ingresos. Dimitris Xenakis, de Inside Story griego, dijo hace poco: “para reconstruir la confianza es necesario involucrar a los lectores.
Everyone seems to produce email newsletters these days. But not everyone is doing it well. Mark Jacob of the Local News Initiative asked newsletter experts about what works and what doesn’t.
You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Newsrooms are increasingly embracing newsletters as they seek to engage and grow their audiences. But there’s more than one way to tackle the form. Here’s a behind-the-scenes peek at what goes into creating newsletters for nonprofit newsrooms that explore single-subject issues, like education or gun violence.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
O altamente autoritário e dogmático guia da Splice para desenvolver sua própria newsletter.
Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
