To get a better sense of the investigative journalism landscape on Substack, GIJN spoke with watchdog reporters who use the platform to publish original investigations and who are not part of a larger news or media organization.
Our weekly analysis of the most popular data journalism stories on Twitter highlights a story by the Financial Times into how Europe gets its natural gas and the geopolitics of this industry. In this edition, we also feature major investigations into poisonous air and underreported methane emissions by ProPublica and The Washington Post as well as eight must-read newsletters curated by DataJournalism.com.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
Outriders, the Polish journalism nonprofit, decided to postpone their membership launch and begin with a newsletter-first editorial strategy, boosted by Instagram influencers, to grow their audience and build a strong foundation for membership. And it’s working.
Entrepreneurship coach Phillip Smith explains how publishers who seek to grow their membership can invest in paid lead acquisition tactics and predict the rate of return on their investment.
Everyone seems to produce email newsletters these days. But not everyone is doing it well. Mark Jacob of the Local News Initiative asked newsletter experts about what works and what doesn’t.
You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Newsrooms are increasingly embracing newsletters as they seek to engage and grow their audiences. But there’s more than one way to tackle the form. Here’s a behind-the-scenes peek at what goes into creating newsletters for nonprofit newsrooms that explore single-subject issues, like education or gun violence.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
