newsletters
10 Newsletter Tips for Media Outlets
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Everyone seems to produce email newsletters these days. But not everyone is doing it well. Mark Jacob of the Local News Initiative asked newsletter experts about what works and what doesn’t.
audience development
1,000 Fans: Focus on Quality Readers, Not Quantity
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You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.
audience engagement
Now Taking Your Questions: Ask ProPublica Illinois Shows Readers How Journalism Works
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When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
engagement
Making a Newsletter: What Happens Before Nonprofit Newsrooms Hit Send?
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Newsrooms are increasingly embracing newsletters as they seek to engage and grow their audiences. But there’s more than one way to tackle the form. Here’s a behind-the-scenes peek at what goes into creating newsletters for nonprofit newsrooms that explore single-subject issues, like education or gun violence.
audience engagement
How to Start Your Own Media Newsletter
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Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
dicas
Como começar sua própria newsletter de mídia?
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O altamente autoritário e dogmático guia da Splice para desenvolver sua própria newsletter.
audience engagement
How Local News Outlets Can Build an Online Audience
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Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
