كيف تنشئ نشرتك الإخبارية الخاصة

English

بقلم: رشاد باتيل
ترجمة: جهاد الشبيني
ربما تكون صحفيًّا أو مسؤول تواصل اجتماعي أو رائد مشروعات إعلامية أو محللًا مختصًا بالتوزيع الإعلامي أو شركة إعلامية ناشئة أو أيًّا كان، المهم أن لديك وجهة نظر وتقرأ ما يُنشر في دوامة الإعلام المعاصر، وربما تكون لديك موهبة ربط الأمور التي يتمتع بها المشرفون الاستشاريون، وربما تمتلك ذلك المقياس التحريري الأخرق الذي يمكنك من فصل الحقيقة عن الرأي والتأليف، وربما تكون لديك القدرة على كتابة بعض من تلك الأشياء بنفسك. إذًا فقد حان الوقت لأن تنشئ نشرة إخبارية. ما يلي ليس دليلًا تقنيًّا، بل دليل إرشادي شديد الصرامة يشرح مبادئ إنشاء نشرتك الإخبارية الخاصة. تستخدم سبلايس حاليًا MailChimp (لأنه مجاني حتى أول ألفي مشترك، إلَّا أننا تخطينا هذا العدد بدرجة كبيرة الآن وانتقلنا إلى الاستخدام المدفوع). كذلك، فإن استخدام Campaign Monitor، وTinyLetter، وDrip، وConvertKit، وSubstack، أو غيرهم، مرحب به أيضًا.

Go Back to Basics: Put Your News in an Email

Email? Really? Yes, the newsletter is making a healthy comeback and this great opportunity to have a direct relationship with your audience should not be taken for granted. Here’s a roundup of tips on how to create and improve your newsletter.

Global Network News: New Members, Board Leadership

Four journalism nonprofits from four countries are the latest to join the Global Investigative Journalism Network. We’re proud to say they bring GIJN’s membership to 101 groups in 45 countries. Lots of other news in the latest edition of Global Network News, GIJN’s newsletter. GIJN’s social media also continues to grow, from just 700 followers in 2012 to more than 35,000 today. And GIJN’s newly elected board held its first meeting and chose four officers to oversee the organization.

GIJN Newsletter: GIJC13 Highlights, After Rio, End of Year Appeal

Our just-released newsletter, the Global Network News, includes highlights of the 8th Global Investigative Journalism Conference, as well as a big thanks to all of you who made it possible. You’ll also find an update on the big decisions that came from the Rio meeting of GIJN’s Steering Committee, made up of our 90 member organizations.

GIJN Newsletter: New Global Guide and GIJC13 Countdown

The Global Investigative Journalism Conference is getting close! Our just-released newsletter includes highlights of the planned sessions and collaborative workshops for the big October 12-15 event, as well as information on the Royal Tulip, the conference hotel. You’ll also find an update on the three major awards that will be announced in Rio. This year we received more than 60 submissions from 35 countries for the Global Shining Light Award. The competition is so keen that our judges have called it “an embarrassment of riches”. And, as usual, you’ll find the latest resources in our toolbox section, and a calendar of upcoming events.

GIJN Newsletter: Conference Countdown, Call for Research Papers, GIJN Partners

There’s plenty of activity as we move closer to the Global Investigative Journalism Conference in mid-October. Our just-released newsletter includes an update on some of the great speakers coming to the conference, as well as visa information for entering Brazil, GIJC13’s call for research papers, and a thanks to our terrific partners around the world who are helping make this extraordinary event possible. We’ve also listed ways for journalists, educators, donors, and others to get involved in the Global Network. And, as usual, you’ll find the latest resources in our toolbox section, and a calendar of upcoming events.

You can also subscribe to the Global Network News here and stay on top of what’s happening in investigative journalism around the world.

GIJN Newsletter: Conference Registration, Grants, Awards

Busy months for GIJN. Our just-released newsletter includes the latest on the big Global Investigative Journalism Conference coming to Rio this October, including how to register, apply for a travel grant, and enter awards. You’ll find our call for proposals to host GIJC15 (the conference after Rio), some great resources in our Toolbox section, and a calendar of upcoming events. We’re also happy to report that, thanks to all of you, we’ve tripled traffic on our new website here at GIJN.org, which last month hosted visitors from more than 150 countries – that’s three-quarters of the world.

Why We Need To Tell Stories

So you’ve amassed terabytes of data, reams of documents and hours of expert testimony, all backing up your conclusions. What’s the best way to convince people you’re right?

Tell them a story.

Ideally, a compelling, colorful tale weaving in memorable anecdotes and striking details. Printed in a clear, legible font. Oh, and it helps – no kidding – if it rhymes.

At least according to Nobel-prizewinning economist Daniel Kahneman, author of the outstanding Thinking, Fast and Slow, who’s made a career out of understanding – experimentally – how our brains take in information and make decisions. It isn’t always pretty, but it does help explain why storytelling is a centuries-old means of passing on information.