Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
Five lessons from the Guardian’s membership strategy, three years on Journalism.co.uk
Everyone is saying membership is the future of journalism. Here’s how you can put it into practice Rob Wijnberg, founded de Corespondent
Welcome to the Reader Revenue Toolkit American Press Institute
Audience engagement could be key to a more satisfied newsroom: 4 takeaways to consider RJI Online
Need to grow the audience for your work? Bring in a growth editor Atlantic57
Demystifying ‘membership lite’: Why membership and subscription serve different goals
You’re Not Really Listening: How journalists can talk less and listen more, to serve communities better
Why newsrooms pursue membership when it’s a fraction of their revenue
We spoke to hundreds of independent news supporters over the last year. This is their member manifesto
Our guide to the future of audience-funded journalism & how you can add to it
When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher
Is audience engagement a mushy construct based on anecdata — or something audiences actually want?
Hear Me the Money: If News Organizations Embrace Engagement, Will $$ Follow?
How to build revenue by connecting with your audience
What Your Site Can Learn from 100 News Orgs with Robust Membership Programs
Must read literature on membership in news
How can local independent news orgs build successful membership programs?
What a failed media startup can teach us about involving readers in reporting
It’s Time For Better Engagement Metrics
Is ‘Engagement’ Anything More than a Media Buzzword?
Consulting your readers
When membership is not the right model
Readers seem willing to pay for news site centered around a place – what about sites built on an issue?
Report: “Pathways to Engagement: Understanding How Newsrooms are Working with Communities”
Membership Programs are Paying Off for News Outlets
A practical framework for newsrooms to better engage niche community groups
“Maybe it is a purist attitude we have, but we believe that being funded by your readers is the best guarantee for independence”
3 tips for news organisations looking to launch membership models
An interview with NYU professor and media critic Jay Rosen about why membership models could be the key to sustaining public service journalism
Jay Rosen: Members ‘don’t want a gate around the journalism they’re supporting’
This reporting project wants to get environmental investigations to the people affected
Innovation in Journalism Through Engagement Design
“Hello, is anyone there?” Measuring Audience Engagement and Participation