Ross Settles is an adjunct professor focused on digital media and entrepreneurship at the Journalism and Media Studies Centre of Hong Kong University. He brings almost two decades of experience working in strategy, marketing and product development for media companies in the US and East Asia. During the last decade, Settles has seen advertisers and publishers struggle with the rapidly evolving media environment. As both a consultant and media marketing executive, Settles has worked with revenue and product marketing teams to develop and market the best mix of advertising and content packages. Past work has focused on marketing, product and revenue development work for companies in the structured listings space (Zvents, CareerBuilder, ShopLocal), online news content (Yahoo! Local, The Knight Foundation) as well as the promotion and marketing of social networking services to advertisers and communities of audiences.
Most recently, Settles has focused on exploring paid content and advertising models for online media companies in the US and East Asia. Clients have included MediaNews Group, and through his Knight International Journalism Fellowship, Malaysia’s largest online news site – Malaysiakini.com.
Prior to his work in the media industry, Settles worked as a strategy and marketing consultant for clients in the transportation, the financial services and consumer products space.