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Zambezi News

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News & Analysis

A New Era for Storytelling

In everyday journalism, to get the public to pay attention to your story, to make it not only truthful, but also credible and attractive, is a hard task. And it has become even harder in the digital era. Information flows constantly through our portable electronic devices, like a river of muddy waters, dragging the authentic pieces of story-telling together with the fake; the verified; and the gossip. So if journalists want to have any chance at succeeding in this battle, they must not only find good stories, but must also elevate their story-telling to an art.