Case Studies
Creative Ideas for Funding Independent Journalism
From South Africa to Brazil; from Yangon to Kabul, I heard media editors sing varying versions of the same lyrics: I feel the earth move under my feet. The media business model has now cracked all over the world. Subscriptions to newspapers and magazines drop by the thousands; traditional advertising revenue vanishes into thin air; and digital advertising revenue is poor and only seems to work for web giants. Media have certainly learnt how to increase the value of Facebook or Twitter in their quest to fish readers for their stories, but have plenty of trouble in finding how to increase the value of their own outlets.