Document of the Day: YouTube Video SEO Tips

If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.

SEO Crash Course: How to Optimize Your News Website

Search engine optimization is particularly important when a publisher’s content solely exists online. Optimizing your stories for SEO for a digital-only news site is like placing the newspaper on the front row of the newsstand, face up. Emily Roseman has tips for your newsroom on how best to implement SEO optimization.