Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.
Search engine optimization is particularly important when a publisher’s content solely exists online. Optimizing your stories for SEO for a digital-only news site is like placing the newspaper on the front row of the newsstand, face up. Emily Roseman has tips for your newsroom on how best to implement SEO optimization.
