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Raju Narisetti

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Times of India newspaper on Indian newsstand

News & Analysis

How Advertising Fuels Media Capture in India

The roots of today’s increasingly captured media in India lie deep and go back a couple of decades to the seemingly innocuous newspaper business practices of India’s largest media company, Bennett Coleman & Company, founded in 1838. The resulting, industry-wide cap on newspaper subscription prices in India has, over time, created a very unhealthy, near 100-percent dependence on advertising.