In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
There is no singular “right” way to set up technology for an audience-centric newsroom. What’s most important is not which tool you choose, or the method by which you implement them, but that your system is well-integrated. Each part must be able to speak to all the others, allowing your data to flow seamlessly, and empowering your team with easy-to-understand workflows that help you better connect with your audience.
The setting was a recent conference on “Business in Society” at INSEAD, the business school based outside of Paris, where the authors of this article were presenting their ideas on media development. Unexpectedly, an executive from a major shipping company stood up and said: “We just learned that one of our sub-contractors in a certain country is in organized crime. We want more investigative reporting, so we can avoid such issues.”
