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News & Analysis

How America’s Toxic Political Polarization Erodes Election Reporting — and 12 Tips to Regain Impact

Toxic negative partisanship between Democrats and Republicans is causing media audiences to selectively discount or exaggerate facts presented by reporters ahead of America’s November 3 election. From interviews with audience engagement editors and a survey of research, GIJN identified a dozen techniques that journalists can use to increase the chances that audiences across the divide will at least “hear” the facts they unearth.