Global Investigative Journalism Network

Reporting Tools & Tips

Beyond Page Views: How to Use Metrics that Matter

by Laura Grant • April 10, 2018

There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used. Plus it’s free. Here are some ideas to help those working in organizations that don’t have access to expensive audience monitoring services to move beyond page views to measure the success of their digital content. A GIJN original.

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Tools for Measuring Your Group’s Audience and Impact

As news publishers, it’s tempting to think of our analytics like the weather: they just happen to us. But it doesn’t have to be that way. By tracking our readers’ behavior and understanding what makes them act a certain way or click on a certain page, we can better understand how to recreate or manipulate their behavior the next time around. The following is a comprehensive list of tools to give you incredible insight into your readership.

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Reporting Tools & Tips

Beyond Page Views: How to Use Metrics that Matter