Likes in your social network, praises from friends or numbers of clicks aren’t enough to drive an audience development strategy. Here’s what every independent news media organization needs to know about creating expertise in audience development that will help you measure and maximize your reach.
You don’t need the resources of The New York Times to create a data journalism team in your newsroom. But you do need to think out the structure. Here are 10 things you should consider if you are considering setting up your own team.
At the forefront of digital journalism best practices is collaboration, open source and native mobile. That’s what researchers at Northeastern University School of Journalism’s Media Innovation Program found after 72 newsrooms interviews spotlighting the intersection of data-oriented reporting and design/visualization.
It has only been 26 years since the world’s first website and server went live. Since then, digital journalism has evolved quickly through the portal era, the search era, and the social era. At present, digital journalism has entered a new phase — the Stories as a Service (SaaS) era — where journalism is paid for by readers, for readers, which will likely result in quality journalism, trustworthiness, and the building of new communities.
After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.
