More than Eyeballs: How Journalism Can Benefit from Audience Engagement

By Emily Goligoski

Curious about what your readers think? What audience members know and want to learn from you? If not, you should be. Learning what supporters of independent news need can help you improve your coverage and grow your revenue. As Dimitris Xenakis from Greece’s Inside Story recently told journalists: “To rebuild trust, it is necessary to engage readers.

Lessons on Solving the Media Membership Puzzle

Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.

Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

How Reader Engagement Helped Unearth Shell Tape

De Correspondent, a Dutch member-funded journalism platform, leverages on the shared knowledge and experience of their 55,000 paying members as much as possible in their reporting. Here’s their 3-step workflow incorporating reader engagement, which helped them land their scoop on Shell.

Can Philanthropy Save the Media?

The media, civil society, and democracy are under unprecedented duress around the world. Protecting the independent media and the public sphere presents an “epic challenge,” but there is great opportunity for philanthropy to step up and help. Bruce Sievers and Patrice Schneider detail five avenues worth pursuing in funding news media and argue that charitable donors should significantly increase their investment in the media.

Can Crowdfunding Support Media Business Models?

Monday July 6 saw the launch of The Ferret, a new Scottish investigative journalism platform, which joins an expanding list of media business models benefitting from crowdfunding. Given the seemingly increased popularity of this funding route many media players will understandably be asking if this source of income is for them. In this article we explore some of the benefits – and potential pitfalls – anyone exploring these channels needs to consider.