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Fundraising Sustainability Media

News & Analysis Sustainability

How a US Newspaper Raised $1 Million to Fund Investigations

In this excerpt, the executive editor of a regional US news outlet reveals the tactics that worked — and didn’t work — in their innovative campaign to raise $1 million to fund investigations. Among the key tips that emerged: one-on-one meetings, direct reach-outs, and published “what it cost” boxes are effective, and framing the pitch around benefits for the community, rather than the outlet, causes donors to dig deeper.

Case Studies

10 Tips on Raising Media Money in Your Community

If you run a local news organization that’s trying to figure out reader or corporate funding, this post can help you get started. In it, Jay Allred sets out ten tips for engaging with your supporters, setting out how the Richland Source, a nationally-recognized online community news organization in Ohio, raised $250,000 to fund local journalism.