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Reporting Tools & Tips

Making an Impact: Here’s How to Take Your Story to the Next Level

Measuring the impact of journalism can help newsrooms reconnect with its audience and attract new funders. But the wider journalism ecosystem has yet to embrace the concept of keeping track of journalism’s impact. Impact Makers Bernadette Kuiper talks to the European Journalism Centre about why journalists should care about impact, how to create it and where to draw the line between journalism and advocacy.