Investigative journalism shines a light into dark corners of human, corporate and government behaviour and prompts corrective action and so, better societies. Yet it is hard to prove this impact – increasingly necessary as donors want to know the impact of the work they sponsor. Here are ways to show and measure your value, and most effectively communicate it:
Media Impact Funders research database
Best Practices in Measuring the Impact of Investigative Reporting
Can We Measure Media Impact? Surveying the Field
Measuring Impact: A Forum on Tools and Resources
How to Use Metrics that Matter
Big Impact: A Pocket-Guide to the Financial Benefits of Major Investigations
The Impact Field Guide, by Doc Society, a non-profit foundation – mainly aimed at filmmakers, more chapter on distribution for impact and measuring impact make it more broadly useful.
