Commercial Revenue: Essential Reading

Commercial income takes many forms and can either provide additional funds for nonprofit journalism organizations or even full funding. These include advertising and subscription, among others:

Google News Initiative and INN release Nonprofit News Guide to Earned Revenue  A comprehensive “playbook” showing nonprofit newsrooms how to grow revenue from display advertising, event sponsorships, sponsored content, and other earned revenue sources.

How to Evaluate Commercial Revenue as a Sustainability Strategy for Investigative Media Organizations, by Ross Settles, adjunct professor focused on digital media and entrepreneurship at the Journalism and Media Studies Centre of Hong Kong University.

A Free Entrepreneurial Journalism Teaching and Learning Toolkit (See description by Jeremy Caplan, Director of Education, Tow-Knight Center for Entrepreneurial Journalism, City University of New York.)

New ways for publishers to capture digital revenue

Judgement day for Journalism: Will digital news startups be ready to face the challenge?

Reader Revenue Kit  A resource with articles on a variety of topics, maintained by the American Press Institute.