Commercial Revenue: Essential Reading
Commercial income takes many forms and can either provide additional funds for nonprofit journalism organizations or even full funding. These include advertising and subscription, among others:
Google News Initiative and INN release Nonprofit News Guide to Earned Revenue A comprehensive “playbook” showing nonprofit newsrooms how to grow revenue from display advertising, event sponsorships, sponsored content, and other earned revenue sources.
How to Evaluate Commercial Revenue as a Sustainability Strategy for Investigative Media Organizations, by Ross Settles, adjunct professor focused on digital media and entrepreneurship at the Journalism and Media Studies Centre of Hong Kong University.
A Free Entrepreneurial Journalism Teaching and Learning Toolkit (See description by Jeremy Caplan, Director of Education, Tow-Knight Center for Entrepreneurial Journalism, City University of New York.)
New ways for publishers to capture digital revenue
Judgement day for Journalism: Will digital news startups be ready to face the challenge?
Reader Revenue Kit A resource with articles on a variety of topics, maintained by the American Press Institute.
How Independent Journalism Is Filling Gaps in the European Media Landscape
Demonstrating Investigative Impact: More Reading
Demonstrating Investigative Impact: Essential Reading
Other Sources of Income: Blockchain and Cryptocurrency
The Vital Connection Between Philanthropy and Independent Media in Preserving Democracy
Measuring Journalism’s Impact — What We Know Now That We Didn’t Before
‘Theater, Fact-Checked:’ Investigative Journalism on Stage
‘Exercising a Counterpower Role Brings Threats’: Advice from the Colombian Investigative Journalist Diana Salinas
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License
Republish our articles for free, online or in print, under a Creative Commons license.
Republish this article
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License
Read Next
Fundraising Sustainability
The Vital Connection Between Philanthropy and Independent Media in Preserving Democracy
In a world where the pillars of democracy face unprecedented challenges, the relationship between philanthropy and independent journalism is mutually beneficial.
Methodology Sustainability
Measuring Journalism’s Impact — What We Know Now That We Didn’t Before
Recent research suggests that the effects of investigative and collaborative reporting are more far-reaching on the journalism community than we had imagined.
News & Analysis Sustainability
‘Theater, Fact-Checked:’ Investigative Journalism on Stage
Collaborating with Vienna’s Volkstheater, Austrian investigative outlet Dossier is bringing its reporting to the stage.
10 Questions Sustainability
‘Exercising a Counterpower Role Brings Threats’: Advice from the Colombian Investigative Journalist Diana Salinas
Diana Salinas is committed to uncovering wrongdoing and empowering more women to follow in her footsteps.