mainstream media

At a time when many legacy publications and platforms are foundering financially, stakeholder-driven media are proving the business case for an advocacy-based, community audience paradigm. What drives it to work is if your organisation has a decent mission that matter to the target community and you deliver in a reliable and accessible manner. Mark Lee Hunter, Luk Van Wassenhove and Maria Besiou explore the success stories of SDMs and analyse the keys to their success.