efecto cocuyo

The “dream” of Efecto Cocuyo began mid-2014, initially a discussion in cafes with colleagues and friends Laura Weffer and Josefina Ruggiero, as well as three young journalists. An incubator programme helped the team design an operational and business model and in January 2015 Efecto Cocuyo was born, launching first on Twitter and gaining 18,000 followers in its first week. At the time of writing, it had more than 724,000.