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digital advertising

3 posts

Resource Video

GIJC23 – Masterclass: Digging into Digital Advertising

More than $550 billion was spent on digital ads last year — on everything from banners and video ads to sponsored tweets and pop-ups of every sort. What’s behind this mega-business? The systems used to buy and sell digital ads are vast, complicated, poorly understood, and rife with fraud and deception. This workshop provides a […]

News & Analysis

Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.