Outriders, the Polish journalism nonprofit, decided to postpone their membership launch and begin with a newsletter-first editorial strategy, boosted by Instagram influencers, to grow their audience and build a strong foundation for membership. And it’s working.
You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.
If you host your investigative documentary or journalism video on YouTube, check out this useful graphic on YouTube SEO statistics created by tech enthusiast Saksham Kumar. Knowing the ranking factors that YouTube takes into account could give you ideas on how to optimize your video to reach the largest audience it can.
Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.
Likes in your social network, praises from friends or numbers of clicks aren’t enough to drive an audience development strategy. Here’s what every independent news media organization needs to know about creating expertise in audience development that will help you measure and maximize your reach.
